How many people are waiting for LeBron’s “decision” yesterday?

LeBron said yesterday that he would announce a "decision."

Given that he will be 41 years old at the end of the year, about to start his 23rd season, and still has one year of contract with the Lakers, I thought he was announcing his retirement tour next season.

——In the summer in Oklahoma City, a brand teacher said that the industry has already prepared plans for this.

When the Lakers play the Jazz in their final home game next season, the lowest ticket price immediately more than quintupled. Put it this way: Kobe's last game was against the Jazz, and Bulls No. 23 Jordan's last game was also against the Jazz.

I had previously thought that it might be a joke or an advertisement, but first of all, he didn’t put the word advertisement on it—when he cooperated with Amazon in the summer, it was marked as an advertisement.

The second is, "decision", and wearing the same shirt fifteen years ago, the weight is different.

Those who have experienced it naturally know that the "decision" in 2010 was an epoch-making event in the history of professional sports. Live broadcast nationally, leaving Cleveland and taking his talent to the South Coast.

After returning to the Cavaliers in 2014 and the Lakers in 2018, everyone said it was "Decision 2, Decision 3", but LeBron himself didn't say it.

This time it was directly "decided", and it carried a huge weight.

All I can think of: In addition to retiring and touring, it is to return to Cleveland - but this possibility is extremely small and requires the cooperation of the Cavaliers.

Then it turns out: it’s really an advertisement.

Fifteen years ago, he solemnly "decided" The Decision, an epoch-making event written into NBA history; he knew the weight of this word better than anyone else, and he wore the same shirt fifteen years ago in a serious manner.

Then he made an advertisement for entertainment.

For example, it is hard for me to imagine that Jordan would use "I am back", which is also written in NBA history, as a gimmick, and then tell everyone:

"I will make a backpack advertisement!"

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