Barcelona s 2025/26 season jersey is designed with gradient colors to add dynamic to traditional Barcelona stripes

Barcelona Football Club's 2025/26 season jersey will be integrated with inheritance and innovation, tradition and future. The classic red and blue stripes have been completely interpreted, incorporated with new gradient colors, injected with rhythm and vitality, which are the two core characteristics of Barcelona football style. The purple tone runs through the stripes diagonally, giving the jersey vitality and speed. This jersey pays tribute to the red and blue flags flying on the streets and on the court on the game day, and today it has become a symbol of Barcelona and the world.

The words "FC Barcelona" Barcelona are printed on the inner side of the collar, and the underside of the back collar combine the Barcelona team flag and the Catalan flag in two color details. The shorts are blue, with horizontal stripes protruding to the edges, and vertical lines extending to the legs of the pants.

The front of this jersey is printed with Spotify and Nike logos, the Ambilight TV logo is printed on the sleeves of the men's first team jersey, and the Bimbo logo is printed on the sleeves of the women's first team jersey. The UNHCR/ACNUR logo also continues to appear under the player number on the back.

"Future-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-Full-F The event centers on real conversations between male and female first team players who look back on the past, share concerns, and look forward to the club’s future together.

From a brand perspective, this is an innovative solution that introduces a completely new language to the Barcelona ecosystem. The event is shot entirely through mobile phones, striving to capture the essence of the protagonist in a simple, straightforward and natural style, which is in line with the interactive methods and consumption habits of young audiences.

360-degree all-round content strategy combines emotions, intimacy and strategic narratives, strengthening the club's position as a global contemporary brand with distinctive personalities. Yamal, Pedri, Aitana, Alessia, Lewandowski, Salma and many other players participated in this group dialogue, highlighting the team's unique personality and their ability to base themselves on the present and define the future.

Through "The Future Is My Type", the club reiterates its commitment to bold, authentic and people-oriented brand building.

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